Let’s have a look at the best online marketing strategies used by successful marketers worldwide.
The Best Online Marketing Strategies
The most common online marketing strategies are:
- Doorway Pages and Search Engine Registration.
- Banner or Textual Ad Placement on Exchange Programs.
- Banner or Textual Ad Placement on online classified sites.
- Banner or Textual Ad Placement on the internet.
- Building a content-rich website.
- Utilizing an opt-in program.
- Hosting FFA Pages.
- Using safelists, announcement lists, and viral marketing.
- Press releases, relationship building, and offline promotion.
- Using the latest new technique or app.
Many of these methods have a lot in common and overlap. Let’s take a look at each of these methods.
Doorway Pages / Search Engine Registration
A doorway page is a web page that is used to lead people to the target interactive site. The doorway page contains a link to your target page and the target page is where you hope the user will take some action, such as purchasing an affiliate product or opting into your program.
The target pages sell, and the doorway page gets their attention and leads them to the target page.
Once you have a doorway page, you need to register it with the search engines. There are many factors involved in doing this properly. It would be best to prepare your pages properly with metatags, keywords, descriptions, keyword balancing, content indications, and incoming and outgoing link considerations.
Work on scheduling each submission properly for each major search engine or directory. This is more for advanced marketers and is considered one of the best online marketing strategies if you can get the formula just right.
Banner Or Textual Ad Placement (Exchange Programs)
This type of advertising used to be very popular and has since faded as more and more people seem to ignore or be blind to banners. It can still be effective if you do it en masse, and there if you have your own website, there is no harm in placing banners in strategic places to attract attention to your offerings.
I am not so certain I would pay to place a banner on a classified site unless the site gets a hell of a lot of traffic. Personally, I don’t know too many people that look for classified sites to read.
Building A Content-Rich Website
This method has worked very well for me thanks to the training I received through Wealthy Affiliate. Having your own website is like having your own piece of real estate on the internet that keeps growing in value.
Luckily anyone can do this thanks to modern technology. Building and setting up a website is so simple. However, growing it into a business that can bring you a sustainable income takes work and commitment.
Many people around the world are building websites around their interests and profiting from them. For instance, I enjoy knitting and dancing, so I have built websites about these topics, and they both earn me a nice little income each month, without me having to work on them for more than four hours a month.
Content marketing may not be for everyone, but I love writing and creating content on things that interest me, and that is why this is my best online marketing strategy.
Utilizing An Opt-In Program
For this online marketing strategy, you will need to have an autoresponder account like this one. The marketer then collects email addresses and builds his list. If he looks after the people on his list and sends them valuable and helpful information, then the people on his list trust his recommendations and thus purchase products from him when he recommends them.
If you have your own website, it is a great idea to collect your visitor’s email addresses when they visit your page so that you can keep them informed when you post new content.
The visitor will fill out a form on a website or otherwise permit the first opt-in. Then the recipient receives a second, automated email asking them to click on a link to confirm that they want to sign up. Reputable companies always use opt-in lead lists when they’re sending out email marketing campaigns.
This is also one of the best online marketing strategies, as you can build up a base of customers that you can market to again and again.
I use Flodesk, as it is easy, convenient, and cost-effective.
Hosting FFA Pages
FFAs are basically web pages where anyone can submit the URL for his website for free. FFA stands for ‘free for all.’
FFAs may sound like a great way to get lots of free traffic to your site, but you will probably do better to avoid these pages at all costs.
Why?
They are almost useless as a source of traffic. Very few people searching for a topic on the web will use an FFA page. Instead, they will use a search engine or directory.
FFA pages are usually just a long list of unrelated and unorganized URLs, making finding what you’re looking for virtually impossible.
Most FFA pages require you to register with your email address before you are allowed to add your link. The owners of the pages then use the email address you registered with to send you loads of Spam.
Even worse, they will often sell your email address to other Spammers. If you choose to use FFA pages, prepare to receive a never-ending flood of SPAM in your email inbox.
Google, Bing, and the other top search engines consider most FFA pages to be link farms, and we have already learned what Google thinks of link farms! I would not risk my website being dropped from the search engines by placing my link on these types of sites.
Using Safelists, Announcement Lists, and Viral Marketing
I use safelists weekly in my marketing, and although they are not as effective as they were a few years ago, partly because of so many of them springing up, I still get some new followers to my lists using them.
However do not waste too many hours on these methods, but in order for this type of advertising to be effective, you need to send out emails en masse. There are two time-saving options here. Either upgrade in the mailers so that you don’t need to spend time clicking for credits or join a platform like Referral Frenzy where you can email out to over 100 sites with the click of a button.
These are my top-performing safelist sites.
Announcement lists are an easy and cost-effective means of communicating with a large number of people. Also known as one-way lists, announcement lists facilitate communication from authorized senders (usually one or a few editors) to the entire list. List members receive messages but do not interact directly with one another. Announcement lists provide a valuable solution for distributing newsletters, product announcements, news alerts, press releases, and promotional offers to a large number of recipients.
A good example of Viral Marketing would be to write an eBook that you can distribute free of charge. The eBook should be both helpful and also have links within it to your various offers. If people share this eBook many times, it becomes viral.
Another example is if a marketer makes a good video that is forwarded on many times
Press Releases, Relationship Building, And Offline Promotion
Although press releases are not as effective as they once were, they can still work well in bringing some traffic to your website or page.
The purpose of a press release is to get attention, make news, and generate publicity.
It’s cost-effective marketing (free), and it can be used to create brand awareness for your association. When you make a press release, remember that it is not an advert but breaking news that you are writing.
Relationship building is the process of developing social connections. This fundamental business skill is the basis for reputation, influencing, closing deals, and sustaining commercial relationships.
Building trustworthy relationships lead to loyalty and trust, which sharpens customer retention, satisfaction, and value. If you provide a suitable environment for a positive experience with your customer and then listen to their feedback, you give them that sense of partnership.
Offline promotion is another way to market but will cost a bit more, as you will need to get printing done. If you do pamphlets, you will need to distribute thousands for your campaign to be effective.
I carry business cards on me with my website address on them to hand out when networking with others. Every bit helps.
Using The Latest New Technique Or App
I don’t usually go for this, as most of these methods last a few months at most then fade into the background. Every day marketers worldwide are releasing their own new technique or app that will bring in piles of money.
If it seems too good to be true, then it usually is.
If you want to choose the best online marketing strategy for yourself, choose one and get really good at it. Don’t be tempted to be pulled in too many different directions.
The best choice is to use things that have worked well for years for other marketers.
