If you are asking yourself ‘is online marketing worth it’ my answer would be a resounding yes. The reason for this is that there are three factors that assure us of continued exponential internet growth. Just knowing about these three factors makes us realize why the world of online marketing is gaining so much traction year after year.
Now it is up to you to learn how to best position yourself as a home-based entrepreneur so that you can take advantage of the digital opportunities that lie in wait for you.
So what are these three factors?
- Moore’s Law
- The Acceptance of Digital Environments
- Convergence
I have already explained Moore’s Law in this post, so let’s look at the other two factors.
The Acceptance Of Digital Environments
This factor ensures continued growth for internet business because more and more consumers are accepting digital environments.
People worldwide have taken to cyberspace, and despite many predictions to the contrary, people have warmed up to digital environments with enthusiasm.
Many web-based communities have been formed and their participants report feeling all warm and fuzzy in those digital environments.
Participants have developed a strong sense of identity with some of the digital communities.
As data and technology get less expensive, technology becomes more and more capable of producing engrossing digital environments in which thousands of people eagerly participate.
Online communities are forming in much the same way that communities have formed in the physical world throughout history, only much faster. The success stories of AOL, Yahoo, Google, and eBay among others make it pure folly to think that brick-and-mortar businesses will go on as usual and be unaffected by the internet.
Convergence
Convergence is the coming together of separate things, and in this instance, it is occurring at both the industry level and the consumer level.
On the industry level, computing, communications, and media companies are merging to form multimedia ventures such as MSNBC, and Disney’s Go Network.
On the consumer level, new devices are being used to combine computing with phones and televisions coming into play.
In the very near future people are going to replace their phones, TV’s and PCs with one central media center, which may have several satellite devices for convenience and portability).
Even our money is fast becoming digital, as we have automatic bank deposits of our earnings while we buy things with credit and debit cards.
What this means is that digital products and processes become more and more important as the internet gets closer and closer to our everyday lives.
So Is Online Marketing Worth It?
These three factors alone assure us that the potential of the internet of the home-based entrepreneur is nothing less than incredible. In the digital world, large corporations have to compete, not just with each other but also with home-based entrepreneurs. The large conglomerates no longer have the exclusive advantage that they used to.
Given the low cost of computing power, we entrepreneurs now have at their disposal the raw materials to develop digital products and processes and make them available to the world.
Internet business owners can also converge or ban together in digital environments to combine their skills and knowledge and use convergence to their advantage in a very efficient way, rivaling the large companies with the results.
This is where I converge and learn all about taking my internet business to the next level.
You Need To Learn How To Position Yourself
You need to be able to bring together computing power, media content, and information processing.
To obtain the economies of scale, you should position yourself within a digital community where resources can be shared.
Despite the low cost of computing, there is still power in numbers with regard to media content and information processing.
To position yourself as a marketer for one of the fast-growing digital communities in existence is, without doubt, the smartest move you could possibly make right now.
Having done that, you can use your individual creativity, skills, and resources in an environment of freedom, with all this power at your disposal to obtain your financial goals.
Now you just need to learn the skills to use this power to your advantage, and this is what makes online marketing so worth it.
