If you are wondering how to do keyword research for a website for free, it is possible by using Google Keyword Planner.
In order to do great SEO, you need to find a choice of words you can rely on for your website (keywords), but recent updates to the Google algorithm make keyword research for your website even more important than ever.
How To Do Keyword Research For A Website With Ease
To do keyword word research for a website, you need to find a search term you can use in your article that internet users who are interested in your niche type into the search engines to find information that they are seeking.
The trick is to find a search term that doesn’t have too much competition, and of course that people are actually searching for. If you don’t do this for every article you write, you will be wasting your time, as it is highly unlikely that your website will be found, unless by luck.
Once you have a keyword phrase, you need to use it a couple of times within your article. It is a good idea to check out the competition for that keyword. Your aim is to make your article more informative and better than theirs if you hope to rank above them in the future.
Using Google Tools
Google Trends is great to use in your keyword research, as you can see what people are looking for in real time. Google Trends is free to use – so take advantage and use it!
Google Trends gives you real-time insight as to popular topics that might make for good blog articles or ads.
The Google Keyword Planner offers direct insight into Google’s thinking, and you can grab entire lists with synonyms for topics while modifying your search with detailed parameter choices. I am not a big fan of Google Keyword Planner, and far preferred the Google Keyword Tool of yesteryear, but that is officially dead.
But if you are just starting out with keyword research, The Google Keyword Planner is great to start out with, although it is time consuming.
Keyword Researcher is another tool that you can purchase once off which will help you immensly with the organization of your keywords.
If you are looking for a great keyword tool then you can try Jaaxy out for free to get the best keywords in minutes, read my review here. This tool does have a monthly subscription fee, unless you are a member of Wealthy Affiliate, in which case you will get it included with your membership.
Piggybacking Off Of Competition
Your successful competition gives away their keyword selection all the time – they cannot help it because it is public knowledge. There is no barrier to entry save extraordinarily high PPC campaigns for certain keywords, but no one has the budget for exclusivity in the world of small business.
Piggyback off of industry leaders and see how their keywords can work for you. Keep in mind that your niche is likely different from theirs, and your keywords will eventually need to branch off.
Simply type the keywords you are interested in into your search engines search bar and see which sites are at the top of the list. Also look at the sponsored ads and you will see the keywords that they use in the titles to their posts and ads.
Other Ways On How To Do Keyword Research For Free
How to do keyword research and profit online is what most online businesses strive to perfect.
The process is ongoing and never-ending. Large or small, businesses compete against each other with their respective products and services, but also for the keywords used to attract customers to their sites.
It’s the competition for words that put a company’s site at the top of the all-important search engine list. Anyone planning on opening a business, whether online or as a brick-and-mortar, needs to develop a skill-set to successfully compete for “clicks” using keywords to attract customers via the search engines.
To learn the requisite skill-set and use it effectively. Here are some great sites you can start off with.
There are five free, popular sites that enable business owners to obtain keywords about their business. They are:
- Keyword Tool
- SEO Book Keyword Tool
Most of these have free versions that you can try first.
These sites help the business owner to discover what keywords are important for their business niche while enabling the user to measure the result of their word choices.
The latter point about measuring results is essential. On Google, a popular method to see what keywords other competitors in your business niche employ, simply type inverted commas around the selected keyword in the search box. Using this tool enables business owners to find out which businesses are using the same keyword. Finding out who and what keyword they are using to put their business at the top of the search list gives a business an advantage. It’s always nice to know what the other guy or gal is doing.
The alphabet soup method is a technique employed by Google. By typing in a keyword followed by a single letter of the alphabet, Google Search fills in the rest with a list of suggestions. Viewing the list, the business owner can tailor their keyword or phrase so that it appears high on the list in Google Search. Doing it for each letter of the alphabet assures a better chance at success and profit.
Using phrases as keywords that have three to four words is also an effective means of making it to the first page of a search list. If employed correctly, this strategy proves very successful for online business owners. Understanding that narrowing the search eliminates other businesses from having the same keyword(s). This is the operational strategy behind what marketers refer to as long-tail keywords. Instead of using general terms to describe a product or service, words that narrowly define what a business owner wishes to sell prove most effective.
Sites like Jaaxy, though they are a paid subscription service, give current keywords for a business niche, allowing the business owner to tailor their keywords and not waste time on words and phrases that have lost their impact. You will also see at a glance which keywords are simply too competitive so you don’t waste time using them.
Making it to the top of the search engine list is what advertising on the Internet is all about. Techniques and strategies to make it high on the list are essential, requiring anyone wanting to open a business online to learn and master.
The strategy is not one that allows an owner to sit back and relax but demands constant attention. That attention extends beyond obtaining cursory knowledge of online marketing. Constant and evolving changes in strategy and techniques demand daily attention.
Hope you have learnt something about how to do keyword research for a website. To save time in your keyword research, read this article.
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