Here are some practical tips and a guide to Google Keyword Research Tools to ensure your success when it comes to ranking your blog or website. Google Keyword Research is usually done by anybody who
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Here are some practical tips and a guide to Google Keyword Research Tools to ensure your success when it comes to ranking your blog or website.
Google Keyword Research is usually done by anybody who is trying to achieve success with their websites in today’s world. Using keywords effectively requires a lot of research and diligence. With the amount of information out there on the topic of keyword research, I’d like to offer some practical tips or a guide on how to do keyword research.
If you are unsure where to start, this is how to go about doing keyword research.
Make a list of topics that pertain directly to your business as this will be beneficial in a couple of ways.
First, it will be a starting point for choosing your keywords. It will also help determine if there is something on your list that you can even rank for. If you type “card shop” into your browser for instance, it returns 150,000 results this would not be a keyword you should choose because you will never rank using it, as there is just too much competition out there.
Once you have your topics you can use a keyword tool like Keyword Finder or my personal favorite Jaaxy to find keywords that are good for your business.
Once you have a starting list of keywords and phrases you can plug those into Google or other search engines to get similar keyword suggestions.
Having a good keyword tool will make your job a lot easier and quicker, but unfortunately most good keyword tools you will need to pay for, but you can also use good old Google to make suggestions for you. Simply type in your phrase and watch all the suggestions come up below. These are terms that other internet users across the world are searching for.
Understand your current audience.
Do you know who makes up your current demographic? What is your audience already searching for? What terminology are they using when searching? This will give you lots of ideas on what to write about when it comes to creating content for your website.
You can see some great training here on this aspect.
See what your competitors are doing.
Even though their keywords may not work for you, spying on them will provide useful information for your own use. Several tools are available that will show you what keywords are ranking with your competitors. These include SEMRush, Jaaxy, Searchmetrics, and Ahrefs.
Maintain a good combination of short and long-tail keywords. Long-tail keywords are always a lot easier to rank for, as most of the short ones will already have a lot of competition, depending on what niche you are targeting.
Long-tail keywords typically contain 3 or more words. Long-tail keywords are useful for ranking and increasing site traffic. Try researching buyer keywords, as explained int the great training above, as they are normally the last stage keywords that users type in that are ready to buy.
Finally, continually evaluate your keywords. Revise if needed as you go or add more as your business increases. Never stop adding content to your website, as the more authority that you can create, the more organic traffic you will get, and you will rank better in the search engines.
Some Google Keyword Research Tools To Try
Here is a list of some of the available Google Keyword Research Tools that you can experiment with. Some are free but most are paid. Most let you try them for free first though.
- SEO Profiler
- Word Tracker
- Keyword Research Tool
- Google Search Console
- Ahrefs Keyword Explorer
- Google Keyword Planner
- Keyword Tool.io
- Moz Keyword Explorer
- Keyword Snatcher
- Google Trends
Hope you enjoyed this brief Guide Google Keyword Research, and please feel free to leave any comments below.
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