If you are doing any sort of blogging online and you want your posts to be found and read, then you will need to learn how to use keywords effectively.
Keyword research is the process of finding keywords that are related to your niche, and then checking first the competition on your chosen keyword, and second if anybody is typing in your chosen keyword into the search engines. Never guess keywords without checking to see if people are actually searching for them, or you will be throwing valuable time away.
Is Keyword Research Really Necessary?
Keyword research is the most important and ongoing item on any blogger’s to-do list, and how to use keywords effectively should remain a top priority, especially if you intend for others to find and read your posts and more especially if you want to make money from your blogging efforts.
By simply doing a bit of keyword research before you write anything on your website will improve your resuts ten-fold.
Once you have found the keywords that will bring your visitor to your article, you will now need to use them effectively within your article.
If you know what your customers are looking for, then you will get more sales.
Your chosen keyword or keyword phrase should then feature in the headline of your article, the first paragraph, and as a sub-heading within your article.
After that, you can write naturally with relevant content that makes sense. Be careful not to overdo the keyword thing, as Google has gotten really clever of late and can tell if you are stuffing in keywords on purpose.
Make sure you put your keywork in the alternative text of any images you want to add to your article. This will tell the search engines what your picture is relating to and help you get better rankings.
I use the Yoast Plugin to check each page that I write, as this pluggin lets you know just how search engine friendly your article is It also rates your article and your use of keywords within the article.
How To Do Keyword Research
In order start doing your keyword research, you can get ideas using the alphabet soup method with Google. Go to Google and type in your keyword and an a. For instance puppy training a, then try puppy training b etc. etc. Google will give you lots of ideas on what types of keywords people are searching for.
I also use another free tool called keyword.io. All you need to exchange to use this site is your email address. Type in your topic and it will give you hundreds of suggestions which you can download and work on in the future.
Next you will need to go to your Keyword tool to do your research. My favorite keyword tool is Jaaxy, because it is so easy to use. If you want to give them a try, you can do 30 free searches to see just how easy it is. Simply type your keyword into the tool below.
The trick is to find keywords with lots of searches and low competition. The green dots (in the Jaaxy Keyword Tool) are the best ones to go for, as they normally have low competition and are easy to rank for.
You will need to find short and long tailed keyword phrases. The shorter ones will have more competition, but the longer ones will bring you more targeted and high quality traffic, as these people have usually narrowed down their search to exactly what they want.
A good guide line would be to try and find keywords with a hundred or more searches a day, and with less than 300 directly competing sites.
If you do keyword research and know how to use keywords effectively on your site for each and every post you write, your posts will be well ranked in Google for many years to come.