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How To Sell With Words

how to sell with words

If you can learn how to sell with words, you will be able to make a killing online.

Here are some great tips for writing a good advert or sales page.  

If you have good copywriting skills, the world will be your oyster. It will take practice, but everyone can improve in this area of their skillset.

It is far easier to sell with words by learning how to write well than to try and sell somebody doing it face to face. Ask any salesperson.

how to sell with words

It is also always best to write your own email promotions and adverts if you can, as the conversions and sales will be higher in the long run. The reason for this is that everyone has their own spin on a product, and different people are looking for different things in a service or product.

How To Sell With Words

Subject Lines

Firstly, a great advertisement or article will need a strong subject line.

The subject line must be able to grab your potential customers’ attention and make them want to open your email or read your advert further. In order to capture their attention, you need to create curiosity. Think about it, when a headline makes you curious, do you read it?

Ways in which you can cause curiosity is by asking questions like ‘Have you heard???’ or ‘What’s this???’, etc.

Negative subject lines also work well.

Try ‘You just lost money,’ or ‘Stop being fooled,’ etc. The reason that negative subject lines work is that most people are so conditioned to negativity.

Off the wall or random subject lines could also work in your favor. Try ‘Aliens just landed on your street,’ or ‘Can you afford a pizza.’

Try to stay from claims about money. People see through that sort of hype since they see it so much nowadays, not to mention the fact that your email will probably go straight to the spam folder if you use money talk.

Try using symbols in your Subject Line such as ***, ~~~, etc., as it helps to catch the reader’s eye.

Use emotion in your writing to create a bigger impact.

Ad Copy or Paragraphs

how to sell with words

Keep your sentences and paragraphs as short as possible and this will hold your reader’s attention better. Writing a lot of words for lines and lines all bunched together will not be read, as people don’t have the attention spans that they used to have.

Never use a lot of capital letters. If you write in caps, it looks as though you are shouting at your readers and it is not comfortable on the eye.

Words to avoid using are buy, bad, death, loss, hard, worry, taxes, wrong, difficult, sell, fail, decision.

Use words such as amazing, safe, free, love, benefit, gain, happy, glad, proven, guaranteed, results, fast, discover, how to, how you, your, yours, healthy, magic, secret, proud, secure, solution and comfortable. There is another list of top words to use down below.

Try to use the words you, your, and yours, instead of the words, “I, we, our and us.” Try to always refer to the person reading the ad such as “You will be proud, You will benefit, You’ll be happy you joined, Your future is waiting, You will love our proven secret.

What Sort of Words Sell?

Great writers know the secrets. They pepper their work with certain words that capture their readers’ attention and elicit an emotional response.

If you take any high impact speech or piece of writing and deconstruct the words you will soon see which words and descriptions add gravity to the work in question.

Before you present the solution to your reader’s problem, you’ve got to get the prospect worked up about the problem that they face.

With that goal in mind, here are a few words that play on popular fears. Be sure to include them (sparingly of course) within your copy to really get the most out of your audience.

  • Agony
  • Failure
  • Humiliation
  • Hate
  • Afraid
  • Danger
  • Alone
  • Stressed
  • Vulnerable
  • Pitfall
  • Warning
  • Mistake
  • Risk
  • Devastating
  • Stupid

Here are some more positive words that you could consider using in your copy, as these words have been proven to sell time and time again:

  • Safe
  • New
  • Love
  • Proven
  • Save
  • Guaranteed
  • Endorsed
  • Protected
  • Genuine
  • Money Back
  • Safety
  • Discover
  • You
  • Health
  • Results
  • Click
  • Free
  • Increase
  • Try
  • Opportunity
  • Easy
  • Easiest
  • Certified
  • Authentic
  • Backed
  • Grow
  • Time
  • Exclusive
  • Unique
  • Start
  • Fast

These words above should give you some good ideas on how to sell with words.

To help build a little intrigue for your reader, try utilizing some of the following secretive words to add some suspense:

  • Secret
  • Confidential
  • Private
  • Forbidden
  • Controversial
  • Confession
  • Backdoor
  • Insider

Scarcity also seems to work well, especially with online marketing, and it has been one of the golden rules for conversion optimization for some time now.

Here is a list of words you can try to use in your copy to highlight how scarce or wanted your product is. This increases your reader’s desire to own the product.

  • Now
  • Limited
  • Hurry
  • Quick
  • Brand New
  • Last Chance
  • Running Out
  • Fast
  • Deadline
  • Final
  • Never again
  • Expiring soon

Now try and write your advert then put it aside and come and read it again tomorrow. You will then be able to make the advert even better as your subconscious has been pondering over it in the background without you realizing it.

Try to picture your customer when you write ad copy. Try and solve the problem that they might have. Tell them how your product will improve their life.

Remember to use emotional triggers, for instance instead of saying ‘come and have your hair done at a special price’ rather say ‘tired of dull hair, have your hair done and feel great at only….’

And of course, the most important words for me in any ad copy are the words ‘you’ and ‘because.’

In any ad copy, you are talking to your customer and telling them why they need your product, so those two words should appear somewhere in your copy.

Conclusion On How To Sell With Words

Make sure that you give the reader a Call to Action like Sign Up Now, or Click Here, Start now, etc.

Always end your ad with instructions on what you want your prospect to do next, whether it be to click on a link, leave his email, comment, etc. This encourages your reader to take action of some sort.

For more help with your writing, click here.

Now, go out there and start writing ads using this advice on how to sell with words, and have a great week!

Please comment below if you have any other words you love to sell with.

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4 Comments

  1. You have just helped me to sharpen my copy writing skills here and I am just baffled to learn about the right words to use to be Able to buy people over to my business. As an affiliate marketer, I understand the importance of being able to use words to get people to buy into what I offer. I’ll definitely use what I have learnt from you today.

  2. Hello there, I really enjoyed reading this great article.

    I believe If you really want to sell with words, you should give the reader a call to action like sign up now, or click here to get started. And I believe that to make sure you always end your advertisement on the instruction of what to do next by your prospect, will encourage your readers to take action of some sort.

    Thank you for sharing this amazing article. 

  3. Hello,

    I found this article to be very helpful. You have listed quite a few selling words for various triggers (positive, negative, scarcity, secretive). I find that the scarcity words trigger me the most, especially for coursework promotions. They really drive that sense of urgency to take quick action. Thanks for sharing!

    Terese

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