How To Plan A Blog

how to plan a blog

If you are entering the world of blogging, you are probably wondering how to plan a blog.

In the beginning, you will need to choose your niche, your blog theme and then set up your blog. This is the fun part of how to plan a blog, but now how do you organize your blog from here?

How To Plan A Blog

how to plan a blog

Planning your blog can be difficult if you do not know what you want to talk about. It can also be extra hard if you do not have the necessary background in blogging. Luckily help is at hand. Wealthy Affiliate can help you set up your blog and also give you advice on how to get started. You can read more about this here.

However, knowing what you want to blog about can easily come to you once you start browsing and poking around other blogs. Write down Ideas that you can get from similar blogs, as there is a wealth of information out there for you to see.

It is always good to research other blogs before you start to think about ways on how to plan a blog that belongs to you.

Blogging Categories

Generally, there are three types of blogs. The most popular types of blogs are:

  • Organizational
  • Business
  • Personal

Organizational Blogs

These types of blogs or websites use their power to communicate either externally with the public or internally within their organizations. An Organizational blog has the purpose of facilitating internal communications amongst employees, colleagues and other organizational personnel.

In addition, organizational blogs normally publish information that is of interest by the public. In a certain instance, there are organizational blogs that publish seminar schedules, meetings, and announcements for their clients, customers or members.

Business Blogs

Business blogs, on the other hand, are for promoting services or products offered by businesses in order to help increase profits, revenue and the interest of potential consumers.

These kinds of blogs can look for ways to increase their reputation and authority with vendors, customers, and partners.

They do this by publishing content that expresses expertise and knowledge within a specific market portion, niche or industry.

Personal Blogs

Personal blogs are those that contain content that is more of a reflection of bloggers own opinions and thoughts.

Normally, they are used to publish articles that voice their points of view on several kinds and varieties of events and topics.

Bloggers who publish personal blogs usually find pleasure in documenting their everyday lives, a stream of consciousness and even their hate to specific events through articles that reflect their moods.

Your Target Audience
how to plan a blog

The first thing you need to plan when creating your own blog is to know who your target audience is. Is your blog aimed at people who collect stamps, people looking for pressure cookers, mothers of young babies etc?

It is your job to know what your target audience is looking for and what they need and desire to read about. Your blog should provide value to your target audience, in order to be effective in establishing communication and expanding readership to your blog.

More so, the kind of blog you want to create essentially creates its own target audience. For instance, an organizational blog is meant for those who are members or clients of a certain organization.

Although the target audience may be limited, there is a good chance for consistency with regards to the dialogue you create with your readers and eventually more people will find and be interested in your blog.

Personal blogs, on the other hand, are not normally designed for social dialogue with a certain target readership of any category and is rather meant to serve as a collection of your musings.

These kinds of blogs are best reserved for your close friends or family and they will be your target audience.

If you identify your target audience successfully, your messages that you want everyone to know about will be effectively targeted.

Some of the greatest joys of blogging come from the use of your enthusiasm in publishing significant information for the community where there is a free exchange of opinions between the readers and you.

Planning At The Beginning

On your blog layout, you will see that you can create both pages and posts.

Pages are more important and easily accessible, for example, you would need an about me page, and a terms and conditions or disclosure page, as well as maybe a page that sells something that relates to the theme of your blog.

Posts, on the other hand, are general articles and reviews that you write that will be listed in your blog in the date order that you write them in with the latest post being on the top.

When you first start your blog, the best thing to start with would be an about page. Here you can introduce yourself to your readers and explain what your blog will be focused on.

You will also need an affiliate disclosure and a privacy policy page, especially if the purpose of your blog is to make money.

When it comes to planning your posts, this is where the real work begins.

Start by finding yourself a bunch of keywords that you can use that relate to your niche. This type of research is not fun, but you can try Jaaxy within the dashboard of Wealthy Affiliate if you are a member, or read about how Jaaxy will help you plan your blog right here.

Choose keywords that people are actually searching for to use, and preferably with little or no competition. Luckily Jaaxy makes this part of blogging a breeze, and before you know it you will have lists of keywords you can use.

Once you have your keywords in place the content writing will become easier, as you will have keywords to base your articles on.

While you are writing, always remember to link to other content on your site, as you can see I have done above. This helps your readers to navigate around your site better, and the search engines will rank you better if you have internal links.

Please comment below if you know of any other tips you can offer on how to plan a blog.



Michel Maling


  1. Great article there, am grateful to you for making this post. Have been having a hard time finding my way as a beginner and I find this content very helpful.

    Right now I am trying to create a blog, plan and choose the right niche to write about is what has been on my mind, so this was great to read.

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