How To Get Traffic To A Website Using Newsletters

How To Get Traffic To A Website

As internet marketers, we are constantly searching for ways on how to get traffic to a website. 

There are of course countless ways to drive traffic to your website, but unfortunately, not all of them can guarantee you results overnight. Driving traffic is one of the hardest jobs when it comes to maintaining your website.

We already know that you can increase your traffic by using social media, advertising and also by promoting your website, but did you ever try creating a newsletter to get traffic?

how to get traffic to a website

Get Traffic By Sending Out Newsletters

The easiest way to get traffic to your website is of course to have loads of helpful and unique content available for your readers. This is also the most time-consuming way to do it, but if you are consistent you will in time build up a reliable following, as well as loads of free traffic from the search engines.

People surf the net because they are looking for information mostly, and many people like to research a product before they purchase it. People are always looking for other people’s opinions on something or searching for more knowledge on a certain topic.

The more helpful and relevant your content is, the more unique visitors you are going to get.

Now the idea is to capture all these visitors to your website by getting them to leave their details. You could offer them something in return for joining your mailing list, or simply offer a newsletter offering loads of helpful advice.

Now it is a bit of extra work on your part, but all you really have to do is to create a regular newsletter about your products and include things like reviews and other relevant information about them. Don’t forget to add links back to relevant articles on your site throughout your newsletter.

Newsletters could make those unique visitors to your site repeat visitors on a regular basis.

The trick is to have some juicy headlines and eye-catching offers and in this way, you will get your visitors to visit your site on a regular basis.

This will increase your revenue in the long run, as they could click on the ads on your website or even buy another product off of your website. Most people don’t buy the first time they visit, but they might the third time.

Collect Your Visitors Email Addresses

The best way to build your list is slowly. Make sure that you are targetting people who are interested in your product or who are interested in what you have to say. A targeted list, even if small is the best type of list to have.

In order to collect people’s email addresses, you will need to have some scripts installed on your site that allow you to collect email addresses and thus grow your list. The best way to do this is to subscribe to an autoresponder. In the beginning, this could work out a little on the pricey side, so you could try Sumo which is a free WordPress plugin to start off with.

Other good and well-priced autoresponders include AIOP and 12 Minute Commute. At least with these two, you don’t need to pay more as your list grows, unlike some of the better-known ones like Aweber and Get Response.

Get Writing Those Exciting Newsletters

The newsletters that you create regularly should be stored in one folder of your website. Always upload new newsletters promptly. You can use the actual web page to be sent to the people on your list. Or you can simply send the link that will take them there.

Between these two options, it is always better to send the page itself so that people will see your newsletters at once. This way, they can easily click on the live links included in the message if and when they find your articles and offers interesting enough. Now that’s a great way on how to get traffic to your website, and instantly, especially as your list grows.

Eventually you will have loads of subscribers on your autoresponder, and even if you get a 10 percent response rate when you send out an email, that could be 100 visitors to your site for every 1000 emails sent.

This will grow with time and before you know it your traffic will start to explode.

A good idea is to keep your previously sent newsletters archived on a certain part of your site, and in this way, people will go back and view them, especially if they are informative and exciting.

If you write about evergreen information, just think how many visitors you could be getting in the future for stuff you wrote a few years ago.

This is a great way to get recurring traffic without too much effort on your part.

If you have yet to use newsletters as a strategy to drive traffic to your site, the right time to start is now. Don’t be left behind by your competitors. Your website deserves to be seen, appreciated, and visited by hordes of traffic every day.

Start making that captivating newsletter today and see just how to get traffic to a website easily. For more on how to get traffic to a website, click here.

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