How To Do Keyword Research For Content Marketing

How To Do Keyword Research For Content Marketing



Michel Maling


  1. Hello Michel from sunny SA.
    A very good article on Keywords and Keyword research.
    Having been in the Internet Marketing game longer than you I know the importance of keyword research.
    Your home business is going nowhere without it and as you say its an ongoing part of marketing online.
    Having access to the right tools for research is of course a ‘Must Have’ and I personally use quite a few.
    Never tried Jaaxy though.
    I tend to stick to tools that have stood me in good stead in the past and continue to do so now.
    I wish you much success.
    Robert Allan

  2. Hi there,

    Thanks for your informative explanation on how to do keyword research.
    When you say to use inverted commas in order to find the competition do you mean literally just put “…” then search?
    It’s just because when I have tried that google keeps saying no results found however there are results without quote marks?

    • I thought that’s strange when I read your comment, and I tried now and it does work. “parrots as pets” gets me 59 000 results where as parrots as pets without the inverted commas gives me 3 250 000 results which is a huge difference. Maybe you left a space between the inverted commas and the word.

  3. Thank you for a very informatve article about keywords. It’s intriguing to me how keywords work and how important they are to a website. However, you have helped to demystify this topic for me so thank you. In the end there is no getting away from the fact that keywords play a key role in the success to driving traffic to your website.

    • You are right Rina. Rule of thumb is never to do any content marketing without doing your keyword research first.

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