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How to Write a Sales Letter – Tips and Tricks

how to write a sales letter

how to write a sales letterHere are some tips and hints on how to write a sales letter.

Why Do I Need To Know How To Write A Sales Letter?

With any type of business that you are involved in, you must learn the skills to enable you to be able to sell your product. This is the number one skill that you are going to need in order to be successful.

Any online business that states ‘no selling required’ is lying to you. You have to learn how to sell yourself and your business to acquire any level of success. Learning how to create a sales letter is one of those things that you are going to have to become good at, whether you like it or not.

HOt to write a sales letter is the number one skill that you are going to need in order to be a success long-term. Any online business that states ‘no selling required’ is lying to you. You have to learn how to sell yourself and your business to acquire any level of success. Learning to write a sales letter is one of those things that you are going to have to become good at, whether you feel like it or not.

The good news is that the more you practice writing, the better you will get.

In any business, you need to be able to sell either an idea, product or an income opportunity. You could have a million-dollar idea, but if you don’t have the skills necessary to promote and sell your product, it will all be for nothing.

how to write a sales letter

Now This is Just Plain Boring

Luckily in today’s world with the internet, it is much easier to reach more people without having to travel or go door to door.

So your aim should now be to write a sales letter to get a minimum 2 – 4% conversion rate. In other words, for every 100 people who read your letter, you should have 2-4 people signing up or purchasing from you.

Once you get your sales letter right, then you can just concentrate on your marketing and get as many people to read your pitch as you possibly can.

Some Tips On How To Write A Sales Letter

To write a good sales letter, you don’t need to be an expert author, you just need to have a good command of the English language and of course, some personality of your own, as there is nothing more boring than reading a stiff and boring letter.

Here are some more tips and tricks for you to keep in mind when learning how to write a sales letter.

  • It is easiest to read black writing on a white background. You can use other colors (but not too many) within your letter, but black against white always works best for the bulk of your letter.
  • Choose an easy to read font, like Arial or Verdana.  Don’t use uncommon fonts, as the letter might not show up clearly on somebody else’s computer if they don’t have that font set up. If you need a word to stand out take advantage of bold, italics, underline or even writing the word in a bigger font.
  • Watch the width of your sales letter. The writing across the page should only take up 70 – 80 % of the screen.
  • Rather write a sales letter that is too long than too short. Make it exciting to read, so that your prospect wants to read further. On this note, even though the sales letter is long, keep it on one long page. Your prospect should not have to go to page 2. It is better if he can just keep scrolling down.
  • Imagine yourself as the customer as you write. This one is often overlooked. You must aim to fulfill your customer’s needs and desires, rather than your own of getting the sale. Answer as many questions as you can about your product in your sales letter.
  • Besides your link on your pay button, there should be no other outgoing links on the page to distract your customer. In other words, in your sales letter, you have to explain who you are, what you do and all the benefits and features of the product you are trying to sell, without your customers having to click on links to read more about you or the product.
  • Have a compelling headline. The headline of your sales letter can make or break you. The headline will determine if your readers will read further. The headline also needs to be in a bigger font than the rest of the sales letter. Never write your headline in CAPITAL LETTERS, as this is uncomfortable for the eye to read.how to create a sales letter
  • Your sub-headline should serve as a hook to get your prospects to read more. This is the second most important part of your sales letter.
  • Make sure you organize your letter into Introduction, Body, and Conclusion. The body of the letter should be the sales pitch and the conclusion is the call to action.
  • Promote the benefits of having your product, rather than focus too much on the features. For instance, if you are selling a chair, tell your reader how much they will enjoy sitting in it and how comfortable it is rather than tell them that the chair is made of sturdy oak.
  • Encourage your reader to take action, and urge them to do so right away for a better chance of selling the product now. Once the customer has left your page without taking action, chances are you won’t get them back again.
  • Make your letter easy to read by using short paragraphs and sentences and write in a conversational style.
  • And Finally, Check, Recheck and Reedit.

How to create a sales letter is a topic that needs a lot of coverage, but the basics on how to write a sales letter above will definitely be a good start.

If you want to get some more tips for writing a good article, click here.

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6 Comments

  1. A sales letter is a good idea to use with email marketing such as mail chimp, SumoMe, or AWeber. You provided some good skills and yes you do have to sell. That’s why we talk about a squeeze page etc. I offer a free service from my websites. Afterwards, I make my sales pitch, no matter how subtle or how overt.

    Thank you,

    Edward Mijarez

  2. This is a great post and I have bookmarked it so I can refer back to your tip list on how to write a sales letter.

    I truly suck at writing sales letters and I am sure your tips will help me get it right. I found your site a little hard to read as the print is grey on a white background and it doesn’t stand out well. It is a shame because you have a great site and black print would make it so much easier to read.

  3. Thanks for this Michel. Very helpful. Especially your tips on organizing your information, making it customer-focused, and keeping them engaged and on your site. I do have a question for you. When you say that the width of the letter should only take up 70 to 80% of the width of your screen, what do you use to ensure that across devices?
    This was very helpful for me.
    Thank you!

    • Thanks for stopping by Larry. I don’t have any magic button for ensuring the width of the sales letter, but I do a break after 15 to 20 words as a guilde line. It is your preference if you want more or less words on the line.

      However, I do recall seeing a plugin somewhere that does this for you, but I can’t remember what it is called.

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